To be honest: If your site loads for more than 3 seconds, you lose customers. Visitors penalize slow websites, Google and other search engines – as well. This results in a decrease in site traffic, an increase in bounce rates, and a loss of interest in you.
WHAT IS THE SPEED OF YOUR SITE?
The most popular website speed setting tools are:
Google PageSpeed Insights is the official tool offered by Google. The results not only show the average load speed and size of the website, but also provide a wide range of tips on how to optimize your page properly.
GTmetrix is a very popular, free tool chosen by most professionals. The GTMetrix tool provides more detailed results than Google’s alternative.
Pingdom is quite popular and somewhat similar to GTMetrix. PingDom provides additional useful information about website files that are not properly optimized and interfere smooth loading.
HOW TO INCREASE THE LOADING SPEED OF THE WEBSITE?
The most common steps are:
- Image optimization;
- Website troubleshooting;
- Delete or reduce unnecessary files and items;
- Adaptation to the Accelerated Mobile Pages (AMP) standard is a tool officially introduced by Google. The goal of this tool is to properly optimize your content so that it loads quickly and efficiently on mobile devices;
- Proper server settings – If your server is slow, we will not get good results.
The most important thing is to choose the most appropriate actions for your site.
HOW ARE VISITORS ‘RETURN RATE RELATED TO THE LOADING SPEED OF THE SITE?
Google research shows that page load speed:
– from 1 to 3 seconds, the chance of visitors leaving the page increases> 30%;
– 1 to 5 seconds – 90%;
– up to 10 seconds – 123%.