TODAY WE WANT TO INTRODUCE YOU TO 𝗔𝗠𝗣.
WARNING: On Google search, AMP-enabled pages will often appear above the regular results, even above paid ads. This is definitely a huge opportunity to outperform all competitors who do not yet use AMP.
You’ve probably already visited the AMP page, but you didn’t even realize it. The only thing you may have noticed and been surprised by is that the page loads instantly when clicked. When you navigate, a link generated by GOOGLE (not browsing sites) is visible in the address bar.
SOME IMPORTANT FACTS
- In two years since AMP was launched, 25 million websites have posted more than 4 billion AMP-type pages.
- The most obvious advantage: AMP makes the mobile version of the website faster. This means a much better user experience and a much lower bounce rate. So more sales, higher customer satisfaction and better rankings.
- The average load time for AMP pages from Google search is less than half a second (which is 4 times faster than the average standard HTML page load), which means that when users reach an AMP page, they instantly get what they’re looking for. Because the page loads instantly, site visitors take longer to interact with the page and are more open to knowing about your offer.
- Users engage in AMP pages 35% more than standard mobile websites.
- Studies show that AMP increases website traffic by 10% and increases the time spent on a page by 2 times.
- E-commerce sites that use AMP increase sales and conversions by 20% compared to non-AMP pages.
- Google prefers AMP pages. The algorithm also takes into account page speed and responsiveness of mobile devices. The faster your page loads on a mobile device, the higher it ranks in search engine results pages. As a result, your SEO results improve.
We and several of our customers have already tested AMP on Shopify and WordPress platforms. The results really exceeded expectations. If you also want to give users a fast and optimized mobile experience and increase their visibility in Google search results, you should definitely consider including AMP features to your website.