AMP
TODAY WE WANT TO INTRODUCE YOU TO 𝗔𝗠𝗣.
Most stumble upon the acronym “AMP,” while others feel stressed by the abundance of innovation and simply ignore without realizing what the real BENEFITS it provides. We will try to explain briefly and very simply what it is and how it benefits your site. For some time now, mobile Internet use has surpassed desktop devices in the world. Google in February 2016, has introduced the Accelerated Mobile Pages (AMP) open source system, which provides a precise way to optimize mobile websites. AMP pages load instantly because Google does not send requests to your server and stores AMP pages in its cache. The AMP format restricts HTML / CSS and JavaScript to make mobile web pages faster.
WARNING: On Google search, AMP-enabled pages will often appear above the regular results, even above paid ads. This is definitely a huge opportunity to outperform all competitors who do not yet use AMP.
You’ve probably already visited the AMP page, but you didn’t even realize it. The only thing you may have noticed and been surprised by is that the page loads instantly when clicked. When you navigate, a link generated by GOOGLE (not browsing sites) is visible in the address bar.
SOME IMPORTANT FACTS
- In two years since AMP was launched, 25 million websites have posted more than 4 billion AMP-type pages.
- The most obvious advantage: AMP makes the mobile version of the website faster. This means a much better user experience and a much lower bounce rate. So more sales, higher customer satisfaction and better rankings.
- The average load time for AMP pages from Google search is less than half a second (which is 4 times faster than the average standard HTML page load), which means that when users reach an AMP page, they instantly get what they’re looking for. Because the page loads instantly, site visitors take longer to interact with the page and are more open to knowing about your offer.
- Users engage in AMP pages 35% more than standard mobile websites.
- Studies show that AMP increases website traffic by 10% and increases the time spent on a page by 2 times.
- E-commerce sites that use AMP increase sales and conversions by 20% compared to non-AMP pages.
- Google prefers AMP pages. The algorithm also takes into account page speed and responsiveness of mobile devices. The faster your page loads on a mobile device, the higher it ranks in search engine results pages. As a result, your SEO results improve.
SUMMARY
We and several of our customers have already tested AMP on Shopify and WordPress platforms. The results really exceeded expectations. If you also want to give users a fast and optimized mobile experience and increase their visibility in Google search results, you should definitely consider including AMP features to your website.
